The #1 reason Gen Z is into eCommerce shopping on platforms like eBay is
affordability and access to secondhand or unique items.
Gen Z tends to prioritize cost-effective shopping and sustainability, often preferring secondhand or vintage products. eBay provides a marketplace where they can find:
- Affordable options for a wide range of products, including fashion, electronics, and collectibles.
- Unique, vintage, and rare items, which align with Gen Z’s desire for individual expression and standing out from mainstream trends.
- A chance to engage in sustainable shopping by purchasing secondhand goods, which appeals to their environmentally-conscious mindset.
This combination of affordability, individuality, and sustainability makes eBay an attractive platform for Gen Z shoppers.
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